Of the many challenges faced by housing associations, communication is crucial to consider, especially with the housing crisis in mind.
Residents expect clear, engaging and accessible messaging, delivered in a format they favour, therefore adopting a proven solution for outbound communications is a wise decision. Discover how hybrid mail can assist housing associations of all kinds to build trustful relationships in 2024 and beyond.
Hybrid mail represents a modern way of producing, managing, and sending various documents to audiences of all sizes and needs. All overseen and organised remotely, via a computer or laptop, hybrid mail (also known as ‘print and post’) was established in 2008 by CFH. Highly scalable, the solution allows individuals, teams and large organisations to print and post personalised documents, to thousands of names and addresses if required, with the option of digital delivery too.
Utilised in all sectors and within all manner of industries, hybrid mail is adaptable in nature. Promising everything from cost and time savings to additional trust from clients and customers, there is an abundance of choice in how messaging can be received. Multichannel communications can provide transparency, clarity and accessibility across the board.
Decision-makers within the housing sector are fully aware of the need to strike the right chord with clear and responsible messaging. Whether the information you’re conveying relates to problems being resolved, outlines specific services, or simply provides surface-level information on your organisation - residents and vulnerable cohorts should be free to access such information in a number of different formats.
While certain messaging may be preferable within a physical format, and builds up a level of trust with recipients, hybrid mail also encompasses other, more immediate methods of delivery. This can include text messages and instant e-delivered documents, a fantastic way to send appointment information, safety check details and inspection reminders, for example.
With intentions to tackle the housing crisis by 2035, and currently 8.5 million people in England unable to access the housing they need, improving resident engagement is a matter of priority for housing associations. Whether through physical or digital channels, large bulk or daily communications, hybrid mail is perfectly placed to help build and maintain relationships through strategic interactions.
No two residents are the same, therefore making messaging accessible is at the very heart of the hybrid mail process. With a track record for assisting housing associations across the board, leading providers of multichannel communications can even deliver messaging in an inclusive format. This may include large print, braille print, translation services or clear audio recordings. Engagement can further be monitored and tracked via data-driven insights.
On top of all the other benefits, sending your print and digital communication through a hybrid mail system can save housing associations time and money, meaning your resources aren’t overstretched. Prices include all printing and posting, with the expense of sending a letter via a hybrid mail system cheaper than the cost of a stamp. With no set up fee, no contract, and no minimum or maximum spend, you only ever pay for what you send.
Working with a large number of housing sector clients, many of whom we have established relationships with over a number of years, CFH are the industry leaders for good reason. Approved suppliers on core public sector frameworks including CCS RM6280 and G-Cloud 13, we possess the in-house equipment and industry experts across three sites, to ensure your campaigns are a success.
Active in the print industry for almost 50 years, we’re well-prepared to oversee your physical and digital messaging for powerful and meaningful resident relationships.
CFH ensured a seamless transition from manual mailings to the innovative online Docmail system – with plenty of benefits for the client.
Beyond Housing has sent over 65,000 documents through the managed service and over 84,500 documents through Docmail hybrid mail.
Citizen, a West Midlands-based group, provides social housing and supports community initiatives. Aiming to consolidate communication services, they sought a single provider to handle extensive resident interactions via post and email.
